President Monson's Gratitude Talk

1. Gratitude will help you to be happier.

2. Members of the LDS church plus all those throughout the world who lack happiness.

3. To bring happiness to those that need it and to remind about the importance of gratitude.

4. Pathos: President Monson uses some appeal to emotion as well by telling an old story. The story is about a family that gets electricity one year and many trials that same year. As the family complains about the hard times, the father turns off the lights and brings back the candle lights to show how great their lives really are compared to last year. He also speaks of death and of losing loved ones with regret because of never showing gratitude to them. These strories spark emotions in our hearts as we listen and learn and become a powerful motivator.

Ethos: President Monson makes several references to the scriptures as to the importance of gratitude. Many people of his audience regard the scriptures as authority from God, so referencing them will give his talk and purpose a lot more authority. He uses Luke 17 to show the story of the 10 lepers, Doctrine & Covenants 59:7 to show a more modern example as it is a revelation give to Joseph Smith.

Sufficient: President Monson covers scriptures, stories, and several examples of why gratitude is so important. No one could really argue against his points, so I believe he is quite sufficient.

Typical: He always speaks to his audience very well. His use of scriptures will appeal to those who are church goers while his use of personal stories and examples will appeal to those who do not know the scriptures. His audience will be able to relate and enjoy his talk.

5. Effective: His talk had Ethos, Pathos, it was sufficient and typical to his audience so I would deem it very effective. His arguments would be tough to counter and they are solid with authority from the scriptures.
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